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In business, a pivot refers to a fundamental change in a company's strategy, direction, or approach. It's a common term in entrepreneurship and startup culture, often used when a business needs to adapt to
market feedback or changing conditions. Eric Ries, an advocate of the lean startup methodology, explains that a pivot is not failing but rather a strategic adjustment to test a new hypothesis about the product, business model, or engine of growth. The animated video helps to illustrate the concept and its importance in business strategy.
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